IG Program Progress: Crafting "Why" First Communications

Last year, information-related initiatives were pushed to the top of organizations' priority lists to enable and facilitate digital collaboration. As we move past the pandemic, IG professionals are tasked with effectively communicating the value of their programs for ongoing executive support.

To help elevate organizational influence and propel IG programs forward, the "why" needs to be clear -- why is your IG program essential to business success? In this presentation, Todd Brown (Managing Director for Access Sciences Corporation) will provide best practices for crafting compelling "why" first communications to gain (or retain) executive-level support.

Key Takeaways include:

• A high-level understanding of a business case (why) and how to communicate it
• Compelling communications tactics
• How to gain support from executives when it comes to budgeting and resources

Speaker Bio:

Todd Brown, Senior Managing Director, Access Sciences Corporation

Todd serves as Senior Managing Director at Access Sciences Corporation, a Houston-based information management and technology services firm. He has over 25-years of leadership experience in human resources, organizational behavior, and change management. His background includes international company expansion and implementing growth and change strategies.  Todd has been a member of ARMA since 2003 and beginning in 2014 Todd served on the Board of Directors for ARMA Houston in multiple Vice President roles and as President. He is currently serving the ARMA Houston Board as Vice President of Communications and is actively involved in the International Coaching Federation. Todd received his undergraduate degree in Psychology from Austin College and completed graduate studies in organizational behavior that included an Executive and Professional Coaching certification from the University of Texas at Dallas.

Sponsored by The Austin ARMA Chapter