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Harnessing Your Information to Create Business Value

  • Friday, November 19, 2021
  • 11:30 AM - 1:00 PM
  • Zoom (Link Sent Upon Registration)


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Join Austin ARMA on Friday, November 19, 2021, for our next chapter meeting! Registration is free - pay what you can through our donation page. Thank you for your continued support!

Harnessing Your Information to Create Business Value

Friday, November 19, 2021

11:30 a.m. - 1:00 p.m.

Location: Zoom (Link Sent Upon Registration)

11:30 – 11:55 am    Welcome

11:55 – 12:00 pm    Business Partner Co-Sponsor, Pacotech

12:00 – 12:45 pm    Educational Session: Harnessing Your Information to Create Business Value, with Jesse Wilkins

12:45 – 1:00 pm      Closing and Announcements

Meeting Subject:  Harnessing Your Information to Create Business Value


The rate at which organizations create information continues to surge, yet most organizations’ information holdings look more like “digital landfills”: full of junk, unorganized, and hard to deal with. And in many organizations, this is framed as a conversation about compliance, risk, keeping the CEO out of jail, etc. But the conversation has changed. In order to “get a seat at the table”, or even remain relevant, we need to shift from a compliance-focused mindset to how effective records and information management can actually drive business value within our organizations.

In this presentation, we’ll briefly review the traditional approach and messaging around records management. We’ll then look at how we can change the focus from compliance and risk to enabling the organization to meet its goals and objectives. We’ll brainstorm, and discuss, some specific ways to position records and information management as a way to create real business value for the organization. All attendees will receive a copy of the final list of recommendations and a list of additional resources.

Our speaker: Jesse Wilkins, CIP, CIPP/US, CRM, IGP, CIGO

Jesse Wilkins, CIP, CIPP/US, CRM, IGP, CIGO, has worked in the information management industry for more than 25 years as an end user, vendor, consultant, and trainer. He is the President and Principal Consultant at Athro Consulting, where he focuses on guiding organizations to improve how they manage their information assets.

Jesse has developed and delivered information management training for nearly 20 years. He has written and maintained dozens of training courses and delivered numerous custom and private courses. He has also developed certification programs and preparatory courses including AIIM's Certified Information Professional (CIP) certification. He is recognized for his ability to explain and clarify complex information management topics.

Jesse is an internationally sought-after speaker and author on information management topics and has presented more than 400 keynotes and educational sessions at AIIM, ARMA, MER, and other industry conferences and events. In 2020 he was enrolled in AIIM's Company of Fellows.

Co-Sponsored by Our Business Partner:


The Austin ARMA Chapter is chartered under ARMA International.  ARMA International is a not-for-profit association and the leading authority on managing records and information.  The Austin ARMA Chapter operates in the beautiful capital of Texas and the chapter is part of the Southwest Region of ARMA International.

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